5 Proven Customer Engagement Strategies that Increases Conversion

As the technology is improving, customers have become more robust than ever. They want everything in a perfect manner. Customers are now accessing the information from the sites that is reliable and giving relevant information. So for many businesses, it is becoming more and more difficult to increase the customer base to get more conversion.

Conversion is the ultimate goal of any digital marketing campaign but it is not as simple as it sounds. Getting a high conversion rate is so difficult but if you want to achieve it you need to make some effective and powerful conversion strategies. With the help of customer engagement strategies, you can improve your conversion rate. With this, you can provide an emotional connection to the brand.

Below are some unique customer engagement strategies that you can also use to increase conversion.

Making Your Client Feeling Special

Offer some valuable prizes that your customers never expected from you. Giving your customers a surprise you can convert them easily. You can provide free E-books, discount coupons, welcoming emails, phone calls, etc.

You can also send pop-ups or newsletters with a triggered message and an attractive offer. It is one of the best customer engagement strategies that can convert your leads into customers and it is working for lots of websites.

Mix Your Customer Engagement strategies with Other Marketing Strategies

You can take benefits from other marketing channels. As we know that email marketing and social media marketing channels are also used for customer engagement. If you are already using these channels then you need to provide the exclusive offers or content through these channels. This will definitely help you to increase customer engagement and ultimately increase the conversion rate.

You can implement an impressive call to action button in all the sources of marketing like landing pages and all the business pages that you have created in social media.

Produce Interactive Content

By providing the relevant content, you can engage your customers and also can convert them into your customers. With your content, you can make a genuine relationship with your customers, improve brand awareness, increase sales, and conversion, retain your customers, etc. Therefore content marketing can be used to serve your multiple objectives.

You only need to provide the content on which your customers can rely. It could be in the form of images, videos, infographics, etc.

Post & Share Videos and Webinars

Webinars or videos are a highly effective form to engage your customers and convert them. It provides an overview of your business and products. It is a quick way to provide a high-level user experience. Post the videos of products on social platforms and turn your visitors into customers.

By sending the invitations of webinars, attract your customers and also send a reminder the day before the start.

Connect With Your Customers Socially and Answers their Question’s

To give your customers a better experience, interact with them. Provide them an environment where they can freely ask questions to you. With the help of social media engagement strategies, you can encourage your users to ask questions to you and you can give the answers based on your personal experience.

It will give a chance to your customers to attach with your brand more deeply and they can easily engage with your brand.


Customer engagement is the key to conversion. Customers who are already engaged with your services can convert easily. You only need to optimize your customer engagement strategies for that. You can convert the only people who are interested in your services. So you can use the above techniques for both customer engagement and conversion.

How to Use Marketing Automation to Improve Lead Generation Process

If your business is not able to achieve the targeted results in a particular deadline, then you are not able to grow your business. As a marketer, you need to complete all your assignments in a given time otherwise; you will be left behind to other marketers. Marketing automation is a solution to all of your problems.

You can easily achieve your targeted results with the help of the marketing automation process in less time and utilize your remaining time to build useful marketing strategies that can give your business an ability to produce better results.

One of the biggest benefits of the marketing automation process is to generate qualified leads for your business that helps you to reach your targets. Let’s have a look at how you leverage from the marketing automation process to improve your lead generation process:

Help To Create and nurture Unified Lead

Through marketing automation software, you can control your lead generation process and convert your website visitors into your targeted leads. The process does not end here. It helps you in your lead nurturing strategies to convert your leads into customers.

The marketing automation process helps you throughout your lead generation process and helps to create a unified lead. It notifies you about your new leads, to start to follow up the process quickly.

Improve Your Existing Strategies

With your marketing automation process, you will be able to view the individual actions and track the results of what is going good and which process needed improvement. With this information, you can increase the effectiveness of your campaign.

If you have an idea where you are going wrong, you can make modifications in your existing lead generation strategies to get qualified leads.

Perfect A/B Testing to Create Personalization

Marketing automation allows you to make your personalization process better. By segmenting your market properly, you can provide a copy of the email to your visitors that can connect to your users.

Along with this, marketing automation software allows you to perform A/B testing by which you can compare your one copy (landing page, emails, etc.) with the other version of copy to provide the best customer experience.

Build your contact list

If you have a well-managed email list, you can contact your prospects easily. Marketing automation tools help you to collect the contacts from all of the channels that you are using in your marketing campaign like email, social media, advertisements, landing pages, etc.

It also helps you to identify the demographics of your visitors and to curate the content according to your viewer’s interest.

Improve Conversion

The marketing automation process helps you to generate more qualified leads; even it can collaborate with your social media platforms and help to automate social media posts. You can also increase your social media presence and target your followers through social media ads. By this, you can increase your lead conversion.


With marketing automation, you can strengthen your marketing ROI and increase lead conversion. You can target your viewers more efficiently and maximize your reach. So start to use marketing automation tools and grow your capabilities.

5 Effective Ways to Improve Landing Page Conversion Rate

Landing pages play an important role in your marketing strategies. Including a landing page in your marketing campaign can give you a boost in the total number of leads and conversion.

Almost every marketer used landing pages and spent more time to design a landing page but still they are not getting the result that they deserve. If your conversion rate is low, it means that the landing page you are using is not good enough for your marketing campaign.

If you are also suffering from low conversion rate of your landing pages, then you need to adopt some landing page conversion strategies which can increase your conversion rates.

Understand What You Want to Achieve with Your Landing Page

To get more conversion with your landing pages, you need to focus on achieving your goal. If you are not focused on a particular goal, it will confuse your user to take their particular action.

If you want to achieve different objectives then you have to create different types of landing pages. Focus on only to give one solution to your viewers so that they can strictly perform their desired actions. Remove attractions that can take your customers to the other page from the landing page.

Use the Effective Headline

A headline is the first thing that gets attention. People will proceed to see the content of your page only when they like your title. If they do not find it effective, they will not take efforts to read entire text.

You need to implement some strategies to make your Title effective and clear.

  • Keep it simple.
  • Don’t use lengthy words that are difficult to understand.
  • Use the power words that can attract users.
  • Make a clear sub-headline that can elaborate on your headline.

Try to Gain Visitor’s Trust

People only want to buy from those sites in which they can trust. You can build your customer’s trust through landing pages. To gain trust you can add some elements on your landing page. Such as:

  • Client testimonials
  • Reviews
  • Money-back guarantee
  • Add a phone number
  • Relevant images and videos

Implement a clear call-to-action Button

A call-to-action button is everything that matters a lot for the marketers. If no one is clicking on a call to action button, that means you are not using the right strategy and you fail to make it clickable.

Make a clear call to action button that is properly designed with an effective text. Use the right combination of color and place it where the maximum chances to get clicks.

A/B Test Regularly

To run your landing page successfully, you need to know which elements of landing pages are performing well. For this, you can compare your landing page with other versions of landing pages with the help of landing page A/B testing techniques.

You can improve the effectiveness of your landing page by checking the performance of it and it will definitely increase your landing page conversion rate.

Implementing a landing page is not a tough task but to get the desired results with this is not as simple as it sounds. These are the top 5 ways that can help you to improve your landing page conversion rate.

Factors That Can Increase Your Site’s Organic Traffic

Organic traffic refers to traffic that comes to your site by clicking on the link from the search results and you have not to pay anything for it.

For example, when your website comes to the search results of Google or Bing and gets click by the user, then this type of user counted as organic traffic.

It is the primary goal of any marketer to get organic traffic for their site. But it is not as easy as it sounds. You need to do your work consistently with have some patience. Apart from that, there are some factors which can spoil your search ranking. You need to avoid them. You have to be aware of such factors that can build or damage your site’s traffic. So use them carefully.

Quality Content

Your content is the main focus point that can drive more traffic for you. If you are providing valuable information that they are searching for they will definitely love it and promote it. But your content is not relevant and useful then you will not be able to get organic traffic. Even Google also prioritize sites that have good content on a regular basis.


Optimization is the way to get more traffic for your site. If it is not optimized for your keywords, content, images, etc. then it will not be positioned into top rankings.

  • Use the keywords that are most searchable by people and implement these keywords into your Title, Meta title, content, etc. 
  • Use Alt tags with an image.
  • To make your content more shareable, provide social media buttons at the end of your content. As we know that social media strategies are the best to promote your content and get traffic to your site.

Analytics Tool

By using analytics tools, you can analyze the performance of your page. You can also optimize the ways that are helpful to get more traffic for your site. You can get insights into the pages that are not working properly and improve them to get back traffic.

Proper indexed Pages

If you want that Users crawl your site easily, then you must ensure that your pages are properly indexed or not, your content is organized or not. If it is not mapping out properly, you can lose your audience.

Slow Page Speed

If your page speed is slow that it can affect your organic traffic and it can be the reason for increasing the bounce rate and decreasing conversion rate and it directly influences your conversion for your website. People don’t want to open a site that’s speed is slow. It sets a bad reputation in the user’s mind for a long time so you could be losing your enormous amount of visitors. So, if you want to boost website conversion rate, you must ensure that your page speed is not slow

Doing Black Hat SEO

Avoid to do black hat SEO this can penalize your site. It includes- Keyword stuffing, adding unrelated keywords, doorway pages, copy-paste content, misleading content, etc. Spiders can easily recognize the site that is using black hat SEO. Apply always white hat tactics to avoid penalties and low rankings.

To improve your search engine rankings, you need to increase your SEO traffic. If you provide more organic traffic then it is signal for Google that your site is providing good quality content. So use the above methods to get organic traffic.

Email marketing: What it is & How to Use It Effectively?

What is Email Marketing?

You may hear many times the term “Email marketing” but most of the people don’t know what exactly it is.

As the name implies Email marketing is the way to send Emails to the customers who are somewhere connect to your business. It is the most effective way to attract and engage the audience towards your business.

Considerably, Email marketing is also effective to build trust that helps to turn customers back in your site. Some of the reasons to use Email marketing with your marketing campaign:

  • To communicate with your potential customers
  • To make a strong relationship with your customers
  • To improve customer engagement
  • To tell your audience about offers that you are going to give them
  • Advertise your business
  • To nurture the leads
  • Easy to track ROI
  • A cost-effective way to reach your full audience

How to Use Email Marketing Effectively

Email marketing is the most powerful channel of digital marketing that can be used to sending emails to your potential customers and it is increasing day by day. But if you want to take benefits from this, you have to use it effectively. Here are some steps that you can use to make your email marketing campaign successful.

  • Create an Effective Email List

You have to maintain a list of emails of all your customers and keep adding the emails in that list. Try to collect more emails from your customers. For this, you can use forms, landing pages. Try to keep forms short, because you need not much information at this point. Make them sure that this information will be safe.

  •  Generate specific content

Write the content that can attract users easily. If you want to increase your Email opening rate then make your subject line attractive that possess the recipient’s name.

Remaining content should be attractive in which the user can take interest. For this, add some images and videos to make it interesting that can also encourage readers to read and reply.

  • Use Personalization

Add personal details of the related person in your email. This will make your customers happy to see their name on the email. This will also help to increase the opening rate.

You can also use Email automation techniques that will help you to provide more personalized email and saves your time.

  • Fascinate Call to Action Button

The main reason behind to send the emails to the customers is to get traffic to your site. So you can add links and fascinating CTA buttons. Apply a link on that. This will redirect user on to your website.

  • Make it Short and Clean

Keep your content short and to the point. No one will be interested to read long content. Be specific on your emails.

  • Effective Headline
  • Relevant keywords phrase
  • Use short paragraph
  • Use bullet points and white spaces
  • Insert images and videos
  • Send After Testing

Test your Email before sending it to your customer. Ensure that content is well-written and all the links are working properly. Check all the information that you are providing is right and if it goes wrong then it will affect your service.

  • Track Your Data

After finishing all the processes, you must optimize your data like how much emails are undelivered and about their opening rate, bounce rate, Click through rate, etc. These details will help you to know about the effectiveness of your Email.

With the other marketing process, Email marketing is also an important digital marketing process that helps you to generate more sales. You only need to use the right approaches at the right time.

Some of the Best Ways to Increase Customer Engagement

What is customer Engagement and why it is important?

The main purpose of business is to engage people towards your brand so that they are interested in buying your products.

The growth of any company is decided by the brand’s growth and the brand’s growth can be measured through strong customer engagement. If you have a good customer engagement strategy then it will help you to improve your brand growth and loyalty.

Customers have the great potential to popularize your business because if they love your products, they can spread about your brand’s good image to everyone in their network. But for this, you need to learn some strategies that will help you to increase customer engagement. Below we are explaining some of them.

Make Strong connection with customers

If your customers are emotionally connected to you, they can trust you and engage with your brand more often. For this, you can add yours and your team member’s bios in your blog. It will give them more satisfaction.

By knowing the demand of customers, you can create a solution which they actually want and engage them.

Reward Your Customers While They Perform Any Action

Reward is the best way to provide customer engagement. When any customer arrives at your site and perform any kind of action, you will give them an offer like special offer, discount coupon, free demo, etc. This helps you to get positive feedback from your customer.

Your customers will be happy if they will get something in return and they will love to come again and repeat their purchase with you.

Create Useful Content

By providing good quality content, you can attract your customer. You need to make the right content by which they can educate your customers. It is a good approach to target your customers and generate the targeted lead.

You do not need to write blogs daily but try to create some good quality blogs that can drive more traffic.

Utilize Personalization

Personalization is the key to any successful business. By personal communication, you can enhance your business growth by ensuring your customers that you know them well. In this way, you can gain more trust from your customers.

By knowing the past behaviour and purchasing history of your customers, you can send them a personalized message relevant to their business needs. This will increase their trust that you take care of them. You also can use push notification engagement strategies in this way.

Use of Social Media

Social media is not only the way of communicating with people. Marketers can use social platforms to engage people. In social media platforms, you can found almost all type of persons of all age groups. So it will be better for you to attach with social media platform like Facebook, Twitter, Instagram, YouTube, Instagram, etc. to build your brand’s value and you can also retain your customers happy by providing them a 24*7 support system.

Customer engagement is the starting phase to develop your market. If you will implement these 5 customer engagement strategies in your business, you will be able to create a business that will generate more revenue for you. If you find these tips helpful, you can comment in the below section.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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